Mixed feelings overall
I like that Hootsuite lets me track all my client accounts in one dashboard; it makes multitasking simpler during campaigns. However, I ran into trouble with the analytics reporting where some data didn’t sync properly. Customer service took a couple days to respond which was frustrating when I was on a deadline. Still, once everything was fixed, the scheduling tools worked exactly as I needed.
Confusing analytics layout
I find the analytics dashboard more complicated than it needs to be. Took me a while to figure out where my post performance stats were hiding.
Decent but not perfect for agencies
We’ve been using Hootsuite in our marketing agency for about a year now. The platform’s integration with multiple social networks is pretty neat and the team collaboration features help us coordinate campaigns. On the downside, the interface can feel a bit clunky when switching between clients and I wish the reporting tools gave more granular insights without upgrading to the most expensive plan. Also, the learning curve was steeper than expected for junior staff. That said, it beats managing posts manually across each network, so it’s still a useful tool in our kit.