About company
Betfair operates as an online betting exchange and sportsbook, allowing users to bet on various sports and events. The platform facilitates peer-to-peer betting, enabling users to set their own odds and wager against one another, which differs from traditional betting models that involve fixed odds set by bookmakers. This innovative approach attracts sports enthusiasts and bettors who seek flexible betting options and the opportunity to trade on sports outcomes. Users can find a range of betting markets, including live in-play betting, as well as tools for managing their bets effectively.